NEUROFOCUS IN MARKETING

DEAR FRIENDS
THERE IS A NEW BUZZ IN THE MARKETING RESEARCH ARENA AND i.e. NEUROFOCUS.It is already being used in U.S by Cocacola & P&G

Neurofocus is in the realm of neuromarketing.In this the researcher doesn't asks consumers/respondents any ques but instead get them wear a hat & track their brainwaves as they are shown stimulus or advertisementswhich is being tested,even packaging,ambience or buying behaviour inside a store.They try to map their subconsciousness and know what they are thinking.

Sometimes the consumers are not able to express these things properly.Research is about getting into the minds of the consumers and using technology helps researchers to do so.Listening rather than asking what they have to say