PROJECTIVE TECHNIQUES

These are unstructured prompts,indirect techniques or stimulus that encourage the respondent to project their underlying motivations, beliefs, attitudes, or feelings onto an ambiguous situation to disguise the purpose of the research
examples :
1.word association - say the first word that comes to mind after hearing a word - only some of the words in the list are test words that the researcher is interested in, the rest are fillers - is useful in testing brand names - variants include chain word association and controlled word association
2.sentence completion - respondents are given incomplete sentences and asked to complete them
3.story completion - respondents are given part of a story and are asked to complete it
4.cartoon tests - pictures of cartoon characters are shown in a specific situation and with dialogue balloons - one of the dialogue balloons is empty and the respondent is asked to fill it in
5.thematic apperception tests - respondents are shown a picture and asked to make up a story about the picture(s)
6.role playing - respondents are asked to play the role of someone else - researchers assume that subjects will project their own feelings or behaviours into the role
7.third-person technique - a verbal or visual representation of an individual and his/her situation is presented to the respondent - the respondent is asked to relate the attitudes or feelings of that person - researchers assume that talking in the third person will minimize the social pressure to give standard or politically correct responses