ETHNOGRAPHIC STUDY

Ethnography is a qualitative research method often used in the social sciences, particularly in anthropology and in sociology.It is often employed for gathering empirical data on human societies/cultures. Data collection is often done through participant observation, interviews, questionnaires, etc. Ethnography aims to describe the nature of those who are studied (i.e. to describe a people, an ethnos) through writing.In the biological sciences, this type of study might be called a "field study" or a "case report," both of which are used as common synonyms for "ethnography".
While there is no consensus on evaluation standards, following are the 5 criteria that ethnographers might find helpful.
1.Substantive Contribution: “Does the piece contribute to our understanding of social-life?”
2.Aesthetic Merit: “Does this piece succeed aesthetically?”
3.Reflexivity: “How did the author come to write this text…Is there adequate self-awareness and self-exposure for the reader to make judgments about the point of view?”
4.Impact: “Does this affect me? Emotionally? Intellectually?” Does it move me?
5.Expresses a Reality: “Does it seem ‘true’—a credible account of a cultural, social, individual, or communal sense of the ‘real’?”