Ethnographic Study -- An Interesting tool

Hey Participants,

We had a discussion on ehtnographic study on last day.. Indeed ehtnographic study is a nice experential tool. Now a days experience of the product is becoming so important . As every marketer talks about experential marketing . Consumer behavior aspect also covers this important aspect through different theories. Class we have discusses about black box . To understand black box is very important for the marketer . Ehtnographic as a tool can be a very useful to understand the dynamics of marketing research suppoted by consumer behavior understanding. The live case that we have discussed in the class also talks about that..

At the end proper dipstick and proper monitoring of ehtno results can be of great importance for the marketer


Bye for now . c u in the class


Ankush